The Multiscreen Solution for Operators
and Content Owners
Running a profitable, successful service means to do more than just setting up a technically sound solution. It means continuous optimization in terms of increasing revenues and reducing costs. ACCESS Twine™ multiscreen technology helps to overcome critical challenges, which are shown in detail below.
Benefits for operators and content owners
ACCESS Twine™ enables operators to leverage their content services the most desirable content solution for their subscribers. This includes all kinds of content sources, be it public, private or premium content. It provides a way for operators to answer the plurality of other video services to increase user experience and customer loyalty by avoiding application hopping. Content monetization and service profitability are perfectly supported by ACCESS Twine™, as it provides all possibilities of building a highly differentiated unique selling proposition compared to other services and of creating a one-stop solution for all contents by integrating 3rd party services into the operator offering.
In order to increase revenue, the service should attract new customers and satisfy the end-users expectations. ACCESS Twine™ is the perfect tool to provide the information needed to understand their consumer base better by setting up a customer intelligence system, creating, transferring and storing relevant usage data of media consumption, behavior and the most popular devices and allows analytics on this data.
ACCESS Twine™ helps to reduce churn and increase customer loyalty by enabling the operator to understand the end-user needs better. The operator service can benefit in multiple ways by using Twine modules, e.g.:
- content aggregation
- aggregated search
- “follow-me” functionality / place-shifting
ACCESS Twine™ enables operators to optimize the user experience as all desired contents and information can be accessed from one single service.
Furthermore, new revenue streams can be generated when knowing the consumer desires and usage behavior in more detail, e.g. targeted advertisements and campaigns. These can be integrated by ACCESS Twine™ in many ways, like banners, pre-rolls or mid-rolls, etc. In addition, ACCESS Twine™ eases up the integration of further services to the operators’ proposition, no matter whether they are own cross- and up-selling offers or the integration of 3rd party external services, like VoD/OTT offerings, including prominently placing the according brands. Enabling these functionalities lead into an increased service reach when they are based on the customers’ desires.
ACCESS Twine™ also supports operators and content owners in preserving their investments by providing secured media access and enabling secured multiscreen media sharing. Additionally, by pre-integrating Conditional Access / Digital Rights Management solutions the latest security requirements of the studios can be adhered to by operators. While Twine™ is CA/DRM technology agnostic it is open to be integrated with any of such systems, including Microsoft PlayReady®, Verimatrix VCAS® and ViewRight™ technologies.
Finally, optimization of costs is a ubiquitous task ACCESS Twine™ can help operators to address. It helps to overcome the issue of device fragmentation as its SDKs are available for all major OSes, be it desktop or mobile. Additionally, operators benefit from ACCESS’ wide experience of the consumer electronics market having deploying on more than 1.5 billion devices.
Furthermore, by enabling multiple content sources accessed from a single operator service joint marketing initiatives can be enabled. Hence, the individual costs per party can be reduced in contrast to addressing the same customer group separately.Request a demo